Top Graphic
City Seal
Living in Ventura
  • Arts & Culture
  • Parks & Recreation
  • Public Works & Utilities
  • City Permits & Licenses
  • Public Safety
  • Cable & Technology
  • Volunteer Opportunities
  • Resident Resources
Business in Ventura
  • Business Development
  • Market Profile
  • Business License
  • Business Resources
  • Purchasing & Bids
  • Chamber of Commerce
Visiting Ventura
  • City Events & Festivals
  • Arts & Culture
  • Parks & Recreation
  • Maps
  • Visitors & Convention Bureau
  • Visitor Resources
City Government
  • City Council
  • City Manager
  • Boards & Commissions
  • Departments & Divisions
  • Employment Opportunities
  • City Government Resources
  • erecreation
  • Job Opportunities
  • Public Meetings
  • City Departments
  • Media Portal
  • Maps
 
  • Home
  • Achieving Our Vision
General Plan
Our Prosperous Community
"Every increment of construction should be done in such a way as to heal the city."
     - Christopher Alexander - Author of A Pattern Language, 1977

Our goal is to attract and retain enterprises that provide high-value, high wage jobs; to diversify the local economy; to increase the local tax base; and to anticipate our economic future in order to strengthen our economy and help fund vital public services.

Download Chapter as PDF

  • Adapting in the 21st Century
  • Economic Challenges
  • Pillars for Prosperity



  • General Plan
  • Table of Contents
  • Overview
  • Our Natural Community
  • Our Prosperous Community
  • Our Well Planned Community
  • Our Accessible Community
  • Our Sustainable Infrastructure
  • Our Active Community
  • Our Healthy & Safe Community
  • Our Educated Community
  • Our Creative Community
  • Our Involved Community
  • Appendices
  • Attachments
  • Entire General Plan (PDF)