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Market Profile

Economic Profile

Following is an economic profile for the City of Ventura. It details the City's gross product, taxable sales receipts, and industrial structure. Gross product is defined as Ventura's total output of goods and services; industrial structure data categorizes gross product by sector.

2006 Economic Profile

  • Ventura's gross product was $8.5 billion.
  • Retail taxable sales were $1.5 billion.
  • Total taxable sales were $1.86 billion.
  • Primary industry sectors included services, FIRE and government.

Source: City of Ventura, UCSB Economic Forecast Project, Volume 13, February 2006
Note: All figures are forecasted.

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